Effective Date: August 13, 2026
Last Updated: August 13, 2026

The Showbill ("The Showbill," "we," "us," or "our") respects your privacy and is committed to being transparent about how information is collected, used, stored, and shared when you use The Showbill.

This Privacy Policy applies to The Showbill mobile application, website, event directory, Marketplace, service-provider directory, and related products and services (collectively, the "Platform").

By using The Showbill, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

The information we collect depends on how you use The Showbill and which features you choose to use.

Account Information

When you create or maintain an account, we may collect information such as:

Name;

Email address;

Telephone number;

Username or account identifier;

Profile information;

Business or organization information;

Account preferences; and

Other information you voluntarily provide.

Passwords should be stored and processed using appropriate security measures and are not intended to be publicly visible.

Event and Organizer Information

If you submit or manage an event, we may collect information including:

Organizer or promoter name;

Business or organization name;

Email address;

Telephone number;

Event location;

Event dates and times;

Event descriptions;

Website links;

Registration or entry links;

Social media links;

Photographs, flyers, graphics, or other promotional materials; and

Other information you choose to include in an event listing.

Information intended for an event listing may be publicly visible.

Marketplace Information

If you use The Showbill Marketplace, we may collect information associated with your listing, such as:

Seller or business name;

Contact information;

General location;

Listing descriptions;

Prices;

Photographs;

Information about items or animals being offered; and

Other information voluntarily included in the listing.

Marketplace information intended to connect buyers and sellers may be visible to other users or the public.

Service Provider Information

Businesses and equine service providers may provide information such as:

Business or provider name;

Contact information;

Business location or service area;

Website;

Social media links;

Services offered;

Business descriptions;

Photographs; and

Other listing information.

Information submitted for a public service-provider listing may be publicly displayed.

2. Location Information

Location is an important part of The Showbill because the Platform is designed to help users find equine events, businesses, Marketplace listings, and service providers near a particular location.

Depending on the features you use, location information may come from:

A city, ZIP code, address, or other location you enter;

An event or business location supplied by a listing owner;

Approximate location derived from technical information; or

Your device's location services, if that feature is enabled and you grant permission.

If The Showbill requests access to your device's location, you can control that permission through your device settings.

The Showbill may use location information to:

Find events near you;

Calculate or estimate distances;

Display location-relevant search results;

Find nearby equine service providers;

Display nearby Marketplace listings;

Improve search functionality; and

Provide other location-based features.

Disabling device location permission may limit some functionality. You may still be able to search using a manually entered location where that option is available.

The Showbill does not intend to use device location information for purposes materially different from those disclosed without providing appropriate notice or obtaining consent when required.

3. Saved Events and User Preferences

The Showbill may allow users, including paid users, to bookmark or save events and use other personalized features.

We may maintain information about:

Bookmarked or saved events;

Preferred event categories;

Search preferences;

Saved locations;

Notification preferences; and

Other Platform settings.

This information may be used to provide requested functionality and personalize your Showbill experience.

4. Automatically Collected Information

When you use the Platform, certain technical information may be collected automatically.

Depending on the technology used by the Platform, this may include:

IP address;

Device type;

Operating system;

App version;

Browser type;

Device identifiers;

Language or regional settings;

Dates and times of access;

Pages or features accessed;

Search activity;

Crash information;

Diagnostic information; and

General Platform usage information.

We may use this information to operate, secure, troubleshoot, analyze, and improve The Showbill.

5. How We Use Information

We may use information collected through The Showbill to:

Create and manage user accounts;

Provide event-search functionality;

Display events based on location, distance, category, or date;

Provide Marketplace functionality;

Provide service-provider searches;

Allow users to save or bookmark events;

Operate paid or premium features;

Process and maintain listings;

Send requested notifications;

Communicate about accounts or listings;

Provide customer service;

Process payments and subscriptions where applicable;

Maintain Platform security;

Detect or prevent fraud, abuse, and prohibited activity;

Investigate reported listings or users;

Diagnose technical problems;

Analyze and improve Platform performance;

Develop new features;

Enforce our Terms of Use;

Comply with legal obligations; and

Protect the rights, property, and safety of The Showbill, our users, and others.

6. Public Information

The Showbill is designed in part to distribute information about equine events, businesses, services, and Marketplace offerings.

Information intentionally submitted for a public listing may be visible to anyone who can access that listing.

This may include:

Organizer names;

Business names;

Business telephone numbers;

Public email addresses;

Event locations;

Business locations;

Websites;

Social media accounts;

Marketplace information;

Service-provider information;

Photographs; and

Other information included in a public listing.

Users should avoid placing private or sensitive personal information in publicly accessible listings.

7. Payments and Subscriptions

The Showbill may offer paid subscriptions, premium features, promoted listings, advertising, or other paid services.

Payments may be processed by third parties such as an app marketplace, payment processor, or other authorized payment provider.

Depending on how a purchase is made, The Showbill may receive information about the transaction, such as:

Subscription status;

Product or service purchased;

Transaction identifier;

Purchase date;

Renewal or expiration status; and

Limited billing-related information.

The Showbill does not necessarily receive or store complete credit-card or bank-account information when payments are processed by a third-party payment provider.

Payment providers process information according to their own terms and privacy policies.

8. Notifications and Communications

With your permission where required, The Showbill may send:

Event notifications;

Saved-event reminders;

Account notices;

Service announcements;

Marketplace or listing-related communications;

Subscription information;

Promotional communications; and

Other notifications associated with features you request.

You may manage certain notification permissions through your account or device settings.

You may opt out of marketing email communications using the unsubscribe method provided in those communications. Transactional or important account communications may still be sent when necessary.

9. Cookies and Similar Technologies

The Showbill website and related services may use cookies, local storage, software development kits ("SDKs"), or similar technologies.

These technologies may be used to:

Keep users signed in;

Remember preferences;

Maintain Platform functionality;

Understand Platform usage;

Diagnose technical problems;

Prevent fraud;

Improve performance; and

Provide analytics.

Where required by applicable law, appropriate notice or consent will be provided for technologies requiring consent.

10. Analytics and Third-Party Technology Providers

The Showbill may use third-party companies and technology providers to help operate the Platform.

These providers may perform services such as:

Website or app hosting;

Cloud storage;

Database management;

Payment processing;

Analytics;

Crash reporting;

Email delivery;

Push notifications;

Mapping and location services;

Security;

Customer support; and

Other technical services.

These providers may process information as necessary to perform services for The Showbill.

We expect service providers handling personal information on our behalf to use that information for appropriate purposes and subject to applicable contractual and legal requirements.

11. When We May Share Information

We may disclose information:

To service providers helping us operate The Showbill;

To payment processors and app marketplaces as necessary for purchases;

At your direction or with your consent;

When information is intentionally included in a public listing;

When reasonably necessary to investigate fraud, abuse, security incidents, or violations of our Terms;

To comply with applicable laws, regulations, court orders, subpoenas, or lawful government requests;

To protect the rights, safety, property, or security of The Showbill, our users, or others; or

In connection with a merger, acquisition, financing, sale, restructuring, or transfer of all or part of the business.

12. Sale of Personal Information

The Showbill does not sell personal information for money.

If our data practices change in a manner that constitutes a "sale," "sharing," or similar activity under an applicable privacy law, we will update this Privacy Policy and provide any rights or choices required by law.

13. Advertising

The Showbill may display advertisements, featured events, sponsored listings, promoted businesses, or other paid promotional content.

A business paying The Showbill to promote a listing does not automatically receive users' private personal information.

If The Showbill later introduces advertising technologies that use personal information for targeted or cross-context behavioral advertising, this Privacy Policy and applicable privacy controls will be updated as required.

14. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

Whether an account remains active;

The type of information;

The reason the information was collected;

Legal or regulatory requirements;

Fraud-prevention and security needs;

Accounting and transaction-record requirements; and

Dispute-resolution or enforcement needs.

Information may be deleted or anonymized when it is no longer reasonably necessary, subject to applicable legal requirements.

15. Account and Data Deletion

Users who create an account may request deletion of their Showbill account and associated personal information.

Account deletion may be initiated using the account-deletion feature or process provided by The Showbill.

We will also provide a web-based method for account-deletion requests as required for applicable Platform distribution requirements.

Deleting your account may delete or remove:

Profile information;

Saved and bookmarked events;

User preferences;

Marketplace listings;

Event listings associated with your account where appropriate;

Service-provider information associated with your account where appropriate; and

Other account-related information.

Some information may be retained when required or reasonably necessary for:

Legal compliance;

Fraud prevention;

Security;

Accounting or transaction records;

Resolving disputes;

Enforcing agreements; or

Establishing or defending legal claims.

Where information must be retained, we will limit retention to the purposes for which retention is necessary.

Deleting your Showbill account does not necessarily cancel a paid subscription. If a subscription was purchased through Apple, Google, or another billing provider, you may also need to cancel the recurring subscription through that provider.

16. Your Privacy Choices and Rights

Depending on where you live and the laws applicable to you, you may have rights concerning your personal information.

These may include the right to:

Request access to certain personal information;

Correct inaccurate information;

Request deletion;

Obtain information about how personal information is used or disclosed;

Withdraw certain permissions or consent;

Opt out of certain marketing communications; and

Exercise other rights provided by applicable law.

We may need to verify your identity before processing certain privacy requests.

We will not unlawfully discriminate against users for exercising applicable privacy rights.

17. Device Permissions

Certain features may request device permissions, such as:

Location;

Notifications;

Camera; or

Photo library access.

Permissions should only be requested when needed to provide the relevant feature.

You can manage app permissions through your mobile device settings.

Disabling a permission may prevent the associated feature from working correctly.

18. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet service, mobile application, transmission method, or electronic storage system can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials and should notify us if they believe their account has been compromised.

19. Children's Privacy

The Showbill is intended for a general equine audience and is not designed or directed toward young children.

The Showbill does not knowingly collect personal information from children under 13 without authorization as required by applicable law.

If we learn that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete the information.

Certain Platform features, including listing items, conducting Marketplace activities, purchasing paid services, or entering legally binding transactions, may be subject to additional age restrictions.

20. Third-Party Links

The Showbill may link to websites and services operated by event organizers, businesses, service providers, social media platforms, registration companies, mapping providers, payment providers, or other third parties.

Once you leave The Showbill or interact directly with a third-party service, that third party's privacy practices apply.

The Showbill is not responsible for the privacy, security, content, or data practices of independent third-party websites and services.

21. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Where such laws apply to The Showbill, we will honor applicable requests and provide disclosures, choices, or appeal procedures required by law.

The specific rights available to you may depend on your state of residence and whether the applicable law applies to The Showbill.

22. International Users

The Showbill is operated from the United States and is primarily intended to provide services within the United States unless otherwise stated.

If you access The Showbill from another country, your information may be processed or stored in the United States or other locations where our service providers operate, subject to applicable law.

23. Changes to This Privacy Policy

The Showbill may update this Privacy Policy as the Platform, technology, legal requirements, or our data practices change.

The current version will display a revised "Last Updated" date.

When required by law, we will provide additional notice or obtain consent before material changes become effective.

24. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy or data request, contact:

The Showbill
Website: theshowbill.com
Email: [email protected]

An online account-deletion request page will also be available through The Showbill website.