COOKIE & SIMILAR TECHNOLOGIES POLICY

Effective Date: August 13, 2026
Last Updated: August 13, 2026

This Cookie & Similar Technologies Policy explains how The Showbill ("The Showbill," "we," "us," or "our") uses cookies and similar technologies when you use The Showbill website, web-based services, mobile application, and related services (collectively, the "Platform").

This Policy should be read together with our Privacy Policy and Terms of Use.

1. What Are Cookies?

Cookies are small text files that websites may place on your computer, mobile device, or other device when you visit or use a website.

Cookies can help websites remember information about your visit, maintain login sessions, remember preferences, understand how services are used, and provide other functionality.

Some cookies remain only for the duration of your browsing session, while others may remain on your device for a longer period.

2. Similar Technologies Used by Mobile Apps

Mobile applications do not necessarily use traditional browser cookies in the same manner as websites.

The Showbill mobile application may use similar technologies, including:

Software development kits ("SDKs");

Local storage;

Device identifiers;

App identifiers;

Authentication tokens;

Analytics technologies;

Crash-reporting technologies; and

Other technologies necessary to operate app features.

For purposes of this Policy, references to "cookies and similar technologies" include these technologies where applicable.

3. How The Showbill May Use Cookies and Similar Technologies

The Showbill may use cookies and similar technologies to:

Keep users signed into their accounts;

Authenticate users;

Maintain account security;

Remember user preferences;

Remember search settings;

Support saved or bookmarked events;

Provide location-related functionality;

Maintain Marketplace and service-provider features;

Understand how users interact with the Platform;

Diagnose errors and technical problems;

Measure Platform performance;

Prevent fraud and abuse;

Improve The Showbill;

Support payment and subscription functionality; and

Provide other features requested by users.

The specific technologies used may change as The Showbill develops.

4. Strictly Necessary Technologies

Some cookies and similar technologies may be necessary for The Showbill to function.

These technologies may support:

Account login;

Authentication;

Security;

Session management;

Fraud prevention;

User-requested features;

Network management; and

Other essential Platform functions.

Because these technologies are necessary to provide services requested by the user, they may not always be subject to optional cookie controls.

Disabling certain necessary technologies may prevent portions of The Showbill from functioning properly.

5. Functional Technologies

Functional cookies and similar technologies may allow The Showbill to remember choices and provide enhanced functionality.

For example, they may help remember:

Search preferences;

Location preferences;

Event categories;

Saved settings;

Display preferences; and

Other user selections.

These technologies help provide a more convenient and personalized experience.

6. Analytics and Performance Technologies

The Showbill may use analytics and performance technologies to understand how users interact with the Platform.

Information may include:

Pages or screens viewed;

Features used;

Search activity;

General navigation patterns;

App or website performance;

Errors and crashes;

Device or browser information; and

General usage statistics.

This information may help us understand how The Showbill is being used, identify technical problems, and improve features and performance.

Where required by applicable law, analytics technologies that are not strictly necessary will be used subject to appropriate notice, consent, or user choice.

7. Location-Related Technologies

The Showbill is designed to help users discover equine events, Marketplace listings, businesses, and service providers based on location and distance.

Location-related functionality may use:

Locations entered manually by users;

ZIP codes or cities;

Approximate location information;

Device location, when permission has been granted; or

Mapping and location technologies provided by third parties.

Device-level location permissions can generally be managed through your mobile device settings.

Location information is addressed in greater detail in The Showbill's Privacy Policy.

8. Advertising and Promotional Technologies

The Showbill may display:

Featured events;

Other promotional content.

The presence of sponsored or promoted content does not necessarily mean The Showbill uses cookies or tracking technologies for behavioral advertising.

If The Showbill introduces advertising technologies that track users across websites or apps or use personal information for targeted or cross-context behavioral advertising, we will provide disclosures and choices required by applicable law and update this Policy as appropriate.

9. Third-Party Technologies

The Showbill may use third-party technology providers to help operate the Platform.

These may include providers of:

Website hosting;

App hosting;

Analytics;

Mapping and location services;

Payment processing;

Authentication;

Push notifications;

Email delivery;

Crash reporting;

Security;

Customer support; and

Other technical services.

These providers may use cookies, SDKs, or similar technologies when providing their services.

Third-party providers may process information according to their own privacy policies and contractual obligations.

The specific providers used by The Showbill may change as the Platform develops.

10. Payment Technologies

If you purchase a subscription, promoted listing, premium feature, or other paid service, payment processing may be handled by Apple, Google, a payment processor, or another authorized provider.

Those providers may use their own cookies or similar technologies to:

Authenticate transactions;

Process payments;

Prevent fraud;

Maintain subscription information; and

Provide payment-related services.

The privacy and cookie practices of independent payment providers are governed by their respective policies.

11. Managing Cookies on the Website

Most web browsers allow you to control cookies through browser settings.

Depending on your browser, you may be able to:

View stored cookies;

Delete cookies;

Block certain cookies;

Block all cookies;

Restrict third-party cookies; or

Receive notifications when cookies are being used.

Blocking or deleting cookies may affect certain Showbill website features, including login functionality and saved preferences.

12. Managing Mobile App Permissions

Mobile-device settings may allow you to manage permissions associated with The Showbill, including permissions for:

Location;

Notifications;

Camera;

Photos; and

Other device features.

The availability of these controls depends on your device and operating system.

Disabling a permission may prevent the associated Showbill feature from functioning correctly.

13. Cookie Consent and Privacy Choices

Where applicable law requires consent before certain non-essential cookies or similar technologies are used, The Showbill will provide an appropriate method for users to make those choices.

Users may be able to accept, reject, or manage certain categories of non-essential technologies.

Changing your preferences will not necessarily remove information previously collected before the preference was changed where continued retention is permitted by law.

Strictly necessary technologies may continue to operate because they are required to provide requested Platform functionality.

14. Do Not Track and Other Privacy Signals

Some browsers and devices provide privacy signals or preferences intended to communicate a user's privacy choices.

Where applicable law requires The Showbill to recognize a legally valid browser-based opt-out preference signal, we will process such signals as required.

Browser "Do Not Track" settings are not necessarily standardized and may operate differently from legally recognized opt-out preference signals.

15. Data Collected Through These Technologies

Depending on the technology involved, information collected through cookies and similar technologies may include:

IP address;

Device type;

Browser type;

Operating system;

Device or app identifiers;

General or permitted location information;

Session information;

Platform activity;

Search activity;

Feature usage;

Error and crash information; and

User preferences.

For additional information about how The Showbill collects, uses, retains, and shares personal information, please review our Privacy Policy.

16. Data Retention

Cookies and similar technologies may remain for different periods depending on their purpose.

Session technologies generally expire when a session ends.

Persistent cookies and similar technologies may remain for a defined period or until they are deleted, reset, or otherwise expire.

Information obtained through these technologies may be retained according to The Showbill's Privacy Policy and applicable legal requirements.

17. Changes to This Policy

We may update this Cookie & Similar Technologies Policy when:

Our technology changes;

New Platform features are introduced;

Third-party service providers change;

Our data practices change; or

Applicable legal requirements change.

The current version will display an updated "Last Updated" date.

Material changes will be communicated as required by applicable law.

18. Contact Us

If you have questions about this Cookie & Similar Technologies Policy or The Showbill's privacy practices, contact:

The Showbill
Website: theshowbill.com
Email: [email protected]